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A couple of weeks ago, we joined our client, Worshipful Company of Chartered Surveyors, to record the latest episode of their Surveying the Future podcast. And itโs now live!
Over the last few months, we've been working with the Livery Climate Action Group team on the design and development of their 2026 Report.
A stronger, more diverse property industry starts with creating opportunities โ and making sure people can see both these, and themselves within the industry.
Your website could be costing you valuable leadsโฆand you probably wouldnโt even know it.
We've been having quite a few conversations recently with businesses that want to keep their marketing in-house - whether that's budget-related or because they already have someone internally looking after it - but they still want support.
This week weโve been celebrating Spybey Digital turning 5! ๐ฅโ๏ธ๐ฐ With a glass of bubbles and a slice of chocolate cake in hand, discussing our future strategy and plans.
Before getting swept up in whatโs next post-Easter, now is a good time to take a step back and sense check what youโve already got in place when it comes to your digital marketing.
If youโre a property business looking to improve your visibility online, hereโs a snapshot of some of the ways we typically support our clients.
We may work within marketing, which is very much a โpink-collarโ industry, but in the world of real estate and property - the room often looks a little different. Weโve built Spybey Digital on the belief that different perspectives lead to better results.
๐ฆ๐๐ถ๐น๐น ๐ฐ๐น๐ถ๐ป๐ด๐ถ๐ป๐ด ๐๐ผ ๐ต๐ฎ๐๐ต๐๐ฎ๐ด๐ ๐๐ผ ๐ฏ๐ผ๐ผ๐๐ ๐๐ผ๐๐ฟ ๐ฝ๐ผ๐๐โ๐ ๐ฟ๐ฒ๐ฎ๐ฐ๐ต? ๐ซ
Itโs time for a smarter strategy. While hashtags can still support visibility, theyโre no longer a key feature. Now SEO is the silent superpower behind strong social reach.
Itโs tempting to think that more content = more visibility, and you'll see numerous social media 'experts' recommending daily posting. But don't be fooled! Social media platforms donโt just reward frequencyโthey reward quality and relevance.
As we wrap up a super busy April (hello Easter, Q1 reviews and financial year end reporting), this month we've seen some exciting new updates across social platforms that we want to make sure you haven't missed. ๐ง
As conversations around climate change, energy use, and sustainable living grow louder, more businesses are taking meaningful steps to reduce their environmental impact. But hereโs the thing: if your business is putting in the work behind the scenes, your audience wants to know about it.
Earth Day may be a key moment to spotlight these efforts, but sustainability shouldn't be a one-day marketing campaignโitโs a story worth telling all year round.
Ready for what's often seen as a controversial opinion...?! ๐ค We're firm believers that not every business needs to be on every social media platform!
Whether youโre refreshing your current site or building something brand new, your content plays a key role in boosting visibility and turning your visitors into clients.
In the commercial property world, reputation, relationships, and visibility are everything.
Clients want to work with people they know and trust. Partners want to collaborate with businesses that bring something unique to the table. And in a space as competitive and relationship-driven as this one, getting your voice heardโliterallyโcan be a powerful advantage.
Hereโs why we believe a podcast could be the next great move for your businessโand how it can support your long-term marketing strategy.
Springโs officially sprung and so have some fresh updates across social! Hereโs what weโve been watching this month that could shape your content strategy as we move into Q2.
With the sun shining on what is the first day of spring, itโs the perfect time to give your digital marketing a refresh. Here are 3 quick wins to spring clean and inject some freshness into your online strategy - it is the season after all!
While half the commercial property world is sipping rosรฉ in Cannes (not jealous at allโฆ ๐), the rest of us are hereโholding down the fort! But who says you need to be at MIPIM to grow your network?
As a small (but mighty!) team of women in digital marketing, we couldnโt let International Womenโs Day pass without celebrating some of the incredible women who have shaped, inspired, and motivated us along the way.
As we wrap up February, here are the latest social media changes that could impact your marketing strategy. Letโs dive in!
When it comes to digital marketing, should you keep it in-house or partner with an agency? Thereโs no one-size-fits-all answer, but if youโre looking for expertise, flexibility, and efficiency, working with an agency could give your brand a serious edge.
From TikTok facing a dramatic ban in the US before being temporarily reinstated, to new platform updates shaking up brand strategies, hereโs what you need to know this month.
As 2024 draws to a close, weโre reflecting on the ever-changing social media landscape and gearing up for whatโs next. Social media never slows down, and December has brought even more updates to keep us on our toes.
As we approach 2025, the digital marketing landscape is evolving at lightning speed, bringing new opportunitiesโand challengesโfor businesses. From shifts in audience engagement to the transformative role of technology, the coming year promises to redefine strategies for growth and brand success.
So, whatโs on the horizon for digital marketing in 2025? Here are the top three trends we believe will shape the industry and help businesses hit the ground running.
Social media is evolving, and so should your content strategy. With platforms like Instagram shifting focus away from hashtags and prioritising search-friendly content, itโs time to embrace SEO tactics in your posts. But how do you adapt to this shift and ensure your content still gets discovered?
Social media is evolving, and so should your content strategy. With platforms like Instagram shifting focus away from hashtags and prioritising search-friendly content, itโs time to embrace SEO tactics in your posts. But how do you adapt to this shift and ensure your content still gets discovered?
When it comes to paid digital campaigns, strategy is everything. ๐ฏ Launching knee-jerk ads in response to competitors or blanket ads to raise your profile are unlikely to drive effective resultsโyou need a clear plan to select the right platforms, create high-performing content, and allocate a budget that aligns with your goals and target market conditions.
As the year draws to a close, itโs the perfect time to reflect on and celebrate your businessโs achievements in 2024. Whether itโs big wins, impressive growth stats, or key milestones, wrapping up the year with a visually impactful infographic can help you communicate your success story in an engaging and memorable way.
Infographics are more than just visualsโthey bring your data to life, making stats dynamic and attention-grabbing. Theyโre an excellent tool for connecting with your audience, showcasing the value youโve delivered, and simplifying complex information into digestible, shareable formats that stick with people.
As we gear up to kickstart an exciting new marketing project, weโre reminded of the essential first step in every strategy we create: the digital audit. Taking a moment to step back and examine our clientโs digital presence is crucial, and it highlights why these audits are so important for any business.