February’s Social Media Updates That You Need To Know About

📢 𝗙𝗲𝗯𝗿𝘂𝗮𝗿𝘆’𝘀 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗨𝗽𝗱𝗮𝘁𝗲𝘀 – 𝗪𝗵𝗮𝘁’𝘀 𝗡𝗲𝘄?

As we wrap up February, here are the latest social media changes that could impact your marketing strategy. Let’s dive in! 👇

1️⃣ 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺 𝗗𝗠𝘀 𝗝𝘂𝘀𝘁 𝗚𝗼𝘁 𝗦𝗺𝗮𝗿𝘁𝗲𝗿 – 𝗔𝗿𝗲 𝗬𝗼𝘂 𝗨𝘀𝗶𝗻𝗴 𝗧𝗵𝗲𝗺 𝘁𝗼 𝗧𝗵𝗲𝗶𝗿 𝗙𝘂𝗹𝗹 𝗣𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹?

Instagram has introduced scheduled messages and improved translation tools in DMs, making it easier for businesses to manage conversations efficiently. DMs are a powerful tool for building relationships, nurturing leads and responding to client queries in real time. Are you using them to drive business growth?

2️⃣ 𝗧𝗶𝗸𝗧𝗼𝗸 𝗗𝗼𝘂𝗯𝗹𝗲𝘀 𝗗𝗼𝘄𝗻 𝗼𝗻 𝗟𝗶𝘃𝗲 𝗦𝗵𝗼𝗽𝗽𝗶𝗻𝗴

Live shopping is on the rise and TikTok is investing in making the experience even smoother. For product-based businesses, this is a huge opportunity to showcase offerings in real time and connect with a vast audience—think QVC, but built for the digital age. 🚀 It will also be adding 'Most Loved' badges to products that have the highest ratings, lowest return rate and excellent brand customer service. Is live selling part of your strategy this year? If not, it might be time to consider it!

3️⃣ 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗥𝗼𝗹𝗹𝘀 𝗢𝘂𝘁 𝗡𝗲𝘄 𝗡𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝗠𝗲𝘁𝗿𝗶𝗰𝘀

Those using LinkedIn newsletters now have access to deeper insights, including subscriber growth trends and performance analytics. Great news if you’re looking to elevate your thought leadership, gain deeper audience insights and refine your content strategy to position your brand as an industry expert.

4️⃣ 𝗕𝘂𝘇𝘇𝗳𝗲𝗲𝗱 𝘁𝗼 𝗹𝗮𝘂𝗻𝗰𝗵 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺
Not much is known about Buzzfeed's 'Island' platform yet, other than it will seek to counter the negative impact of other leading social media platforms. This is certainly one to watch...

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