Where should your brand show up?

Do You Really Need to Be Everywhere Online? Here’s Why We Say No.

Let’s talk about something that might be a controversial opinion: not every business needs to be on every social media platform. Spreading yourself too thin across multiple platforms isn’t a smart move. Instead, our recommendation is to focus on where your ideal audience naturally spend their time.

Focus Your Efforts Where It Counts

Being strategic about platform choice is smart marketing. Here's why:

• B2B brands are likely to see stronger ROI and higher engagement by focusing on LinkedIn, where decision-makers actively spend their time.

• E-commerce businesses will benefit most from Instagram and TikTok, where lives, reels, and influencer-style content help drive product discovery and conversion.

• Local service-based businesses should prioritise platforms like Facebook Groups and Google Business Profiles, which help them show up where local customers are searching and connecting.

Be Where Your Audience Is

Rather than pouring time, energy, and budget into every platform “just in case,” our suggestion is to build a social presence that’s focused, consistent, and aligned with your audience’s habits. Your goal isn’t to be everywhere—it’s to be where it matters most.

Think about:

• Where your audience already engages

• What kind of content they value

• Which platforms align with your strengths and goals

From there, you can craft content that connects and converts—without constantly chasing trends or exhausting your team.

Need help identifying where your business should be showing up?
We help clients focus their strategy, streamline their presence, and create content that performs where it counts. Ready to simplify and scale your social media? Get in touch here—we’d love to chat.