๐—ก๐—ผ๐˜ ๐—ฎ๐˜ ๐— ๐—œ๐—ฃ๐—œ๐— ? ๐—›๐—ฒ๐—ฟ๐—ฒโ€™๐˜€ ๐—”๐—ป ๐—”๐—น๐˜๐—ฒ๐—ฟ๐—ป๐—ฎ๐˜๐—ถ๐˜ƒ๐—ฒ ๐—ช๐—ฎ๐˜† ๐˜๐—ผ ๐— ๐—ฎ๐—ธ๐—ฒ ๐—ก๐—ฒ๐˜„ ๐—–๐—ผ๐—ป๐—ป๐—ฒ๐—ฐ๐˜๐—ถ๐—ผ๐—ป๐˜€ & ๐—š๐—ฟ๐—ผ๐˜„ ๐—ฌ๐—ผ๐˜‚๐—ฟ ๐—ก๐—ฒ๐˜๐˜„๐—ผ๐—ฟ๐—ธ!

While half the commercial property world is sipping rosรฉ in Cannes (not jealous at allโ€ฆ ๐Ÿ‘€), the rest of us are hereโ€”holding down the fort! But who says you need to be at MIPIM to grow your network?

If youโ€™re not in the South of France this week, hereโ€™s how you can invest that budget into great business development opportunities - without spending on flights, hotels (and drinks!):

1๏ธโƒฃ ๐—ฃ๐—ผ๐˜„๐—ฒ๐—ฟ ๐—จ๐—ฝ ๐—ฌ๐—ผ๐˜‚๐—ฟ ๐—Ÿ๐—ถ๐—ป๐—ธ๐—ฒ๐—ฑ๐—œ๐—ป ๐—ฃ๐—ฟ๐—ฒ๐˜€๐—ฒ๐—ป๐—ฐ๐—ฒ
The decision-makers you want to meet? Theyโ€™re already on LinkedIn. Instead of trying to grab attention in a packed conference hall or on the Croisette, make sure your LinkedIn profile is fully optimised, your content is engaging and your DMs are working for you. A strong LinkedIn strategy can spark conversations and land meaningful connections.

2๏ธโƒฃ ๐—œ๐—ป๐˜ƒ๐—ฒ๐˜€๐˜ ๐—ถ๐—ป ๐——๐—ถ๐—ด๐—ถ๐˜๐—ฎ๐—น ๐—”๐—ฑ๐˜€ ๐—ง๐—ต๐—ฎ๐˜ ๐——๐—ผ ๐˜๐—ต๐—ฒ ๐— ๐—ถ๐—ป๐—ด๐—น๐—ถ๐—ป๐—ด ๐—ณ๐—ผ๐—ฟ ๐—ฌ๐—ผ๐˜‚
Rather than forking out for a last-minute hotel room, you could put that budget into a hyper-targeted LinkedIn or Google PPC campaign. Get your brand in front of exactly the right peopleโ€”no need to battle for airtime at a packed drinks event at Caffe Roma or the Palais des Festivals. 

3๏ธโƒฃ ๐— ๐—ฎ๐—ธ๐—ฒ ๐—ฌ๐—ผ๐˜‚๐—ฟ ๐—ช๐—ฒ๐—ฏ๐˜€๐—ถ๐˜๐—ฒ ๐—ช๐—ผ๐—ฟ๐—ธ ๐—›๐—ฎ๐—ฟ๐—ฑ๐—ฒ๐—ฟ
MIPIM lasts a week, but your website works 24/7. If your digital storefront isnโ€™t built to convert visitors into leads, nowโ€™s the time for a refresh. Whether itโ€™s SEO, your content's messaging, or a full redesign, investing in your online presence now means youโ€™ll still be generating leads long after everyoneโ€™s flown home.

So, while MIPIM-goers are navigating packed schedules (and probably sore heads), you can be making just as many valuable connectionsโ€”with a solid digital strategy and no hangover!

Need help making the most of your digital presence? Letโ€™s chat.

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๐—ฆ๐—ฝ๐—ฟ๐—ถ๐—ป๐—ด ๐—ถ๐—ป๐˜๐—ผ ๐—ฎ ๐——๐—ถ๐—ด๐—ถ๐˜๐—ฎ๐—น ๐—ฅ๐—ฒ๐—ณ๐—ฟ๐—ฒ๐˜€๐—ต!

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Celebrating The Women Who Inspire Us