𝗡𝗼𝘁 𝗮𝘁 𝗠𝗜𝗣𝗜𝗠? 𝗛𝗲𝗿𝗲’𝘀 𝗔𝗻 𝗔𝗹𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝘃𝗲 𝗪𝗮𝘆 𝘁𝗼 𝗠𝗮𝗸𝗲 𝗡𝗲𝘄 𝗖𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻𝘀 & 𝗚𝗿𝗼𝘄 𝗬𝗼𝘂𝗿 𝗡𝗲𝘁𝘄𝗼𝗿𝗸!

While half the commercial property world is sipping rosé in Cannes (not jealous at all… 👀), the rest of us are here—holding down the fort! But who says you need to be at MIPIM to grow your network?

If you’re not in the South of France this week, here’s how you can invest that budget into great business development opportunities - without spending on flights, hotels (and drinks!):

1️⃣ 𝗣𝗼𝘄𝗲𝗿 𝗨𝗽 𝗬𝗼𝘂𝗿 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗣𝗿𝗲𝘀𝗲𝗻𝗰𝗲
The decision-makers you want to meet? They’re already on LinkedIn. Instead of trying to grab attention in a packed conference hall or on the Croisette, make sure your LinkedIn profile is fully optimised, your content is engaging and your DMs are working for you. A strong LinkedIn strategy can spark conversations and land meaningful connections.

2️⃣ 𝗜𝗻𝘃𝗲𝘀𝘁 𝗶𝗻 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗔𝗱𝘀 𝗧𝗵𝗮𝘁 𝗗𝗼 𝘁𝗵𝗲 𝗠𝗶𝗻𝗴𝗹𝗶𝗻𝗴 𝗳𝗼𝗿 𝗬𝗼𝘂
Rather than forking out for a last-minute hotel room, you could put that budget into a hyper-targeted LinkedIn or Google PPC campaign. Get your brand in front of exactly the right people—no need to battle for airtime at a packed drinks event at Caffe Roma or the Palais des Festivals. 

3️⃣ 𝗠𝗮𝗸𝗲 𝗬𝗼𝘂𝗿 𝗪𝗲𝗯𝘀𝗶𝘁𝗲 𝗪𝗼𝗿𝗸 𝗛𝗮𝗿𝗱𝗲𝗿
MIPIM lasts a week, but your website works 24/7. If your digital storefront isn’t built to convert visitors into leads, now’s the time for a refresh. Whether it’s SEO, your content's messaging, or a full redesign, investing in your online presence now means you’ll still be generating leads long after everyone’s flown home.

So, while MIPIM-goers are navigating packed schedules (and probably sore heads), you can be making just as many valuable connections—with a solid digital strategy and no hangover!

Need help making the most of your digital presence? Let’s chat.