𝗝𝗮𝗻𝘂𝗮𝗿𝘆'𝘀 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗨𝗽𝗱𝗮𝘁𝗲𝘀 𝗧𝗵𝗮𝘁 𝗬𝗼𝘂 𝗡𝗲𝗲𝗱 𝗧𝗼 𝗞𝗻𝗼𝘄 𝗔𝗯𝗼𝘂𝘁

📢 𝗝𝗮𝗻𝘂𝗮𝗿𝘆 𝗦𝘁𝗮𝗿𝘁𝗲𝗱 𝗪𝗶𝘁𝗵 𝗮 𝗕𝗮𝗻𝗴 𝗶𝗻 𝘁𝗵𝗲 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗪𝗼𝗿𝗹𝗱 - 𝗗𝗶𝘀𝗰𝗼𝘃𝗲𝗿 𝗪𝗵𝗮𝘁'𝘀 𝗡𝗲𝘄!

From TikTok facing a dramatic ban in the US before being temporarily reinstated, to new platform updates shaking up brand strategies, here’s what you need to know this month:

1️⃣ 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺 𝗚𝗿𝗶𝗱 𝗖𝗵𝗮𝗻𝗴𝗲𝘀
Last weekend, Instagram grids revealed a new look, changing from the classic square format to a 4:5 portrait style. Head of the platform, Adam Mosseri, also revealed even more customisation options are on the horizon, such as greater control over your thumbnails, the ability to freely reorder your grid, and to publish direct to just the grid

2️⃣ 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺 𝗘𝘅𝗽𝗮𝗻𝗱𝘀 𝗥𝗲𝗲𝗹𝘀 𝗟𝗲𝗻𝗴𝘁𝗵
Instagram has also extended Reels to 3 minutes, opening the door for more in-depth storytelling. However, for optimum engagement, it’s still recommended to keep your Reels between 30-90 seconds to grab attention and hold viewers until the end.

3️⃣ 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗔𝗱 𝗧𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴 𝗧𝗼𝗼𝗹𝘀
LinkedIn kicked off the year by showcasing its powerful ad targeting tools via a new campaign. The focus? Highlighting what not to do when targeting audiences, while demonstrating how LinkedIn's precise tools can help you connect with the right audience. If you’re planning ad campaigns this year, it is worth exploring.

4️⃣ 𝗧𝗵𝗿𝗲𝗮𝗱𝘀 𝗜𝗻𝘁𝗿𝗼𝗱𝘂𝗰𝗲𝘀 𝗦𝗰𝗵𝗲𝗱𝘂𝗹𝗶𝗻𝗴, 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 & 𝗔𝗱𝘀
Threads is stepping up its game with some big updates, including in-app post scheduling, detailed analytics and the initial testing of ads on the platform. These features will make it easier than ever to plan, measure and promote your products or services. Is Threads on your radar for 2025? If not, it might be time to explore its potential.

Need help navigating these changes? Let’s chat about how we can refine your 2025 strategy: Contact Us