Septemberโs Social Media Updates ๐
As we wrap up September and gear up for the final quarter of the year, let's catch up on the latest social media updates that could impact your digital marketing strategy:
1๏ธโฃ ๐ ๐ฒ๐๐ฎ ๐ฅ๐ผ๐น๐น๐ ๐ข๐๐ ๐ก๐ฒ๐ ๐๐ฑ ๐ข๐ฝ๐๐ถ๐ผ๐ป๐ ๐ฅ๐ฒ๐ฎ๐ฑ๐ ๐๐ผ๐ฟ ๐ฃ๐ฒ๐ฎ๐ธ ๐ง๐ฟ๐ฎ๐ฑ๐ถ๐ป๐ด ๐ฃ๐ฒ๐ฟ๐ถ๐ผ๐ฑ
With the Christmas season fast approaching, Meta has introduced new ad features including more prominent discount code notifications, improved reminder ads, and in-store shopping promotions. These are a timely and valuable addition for businesses keen to capitalise on the flurry of sales the peak trading period can deliver.
2๏ธโฃ ๐ง๐ถ๐ธ๐ง๐ผ๐ธ ๐จ๐ฝ๐ฑ๐ฎ๐๐ฒ๐ ๐ฆ๐ฒ๐ฎ๐ฟ๐ฐ๐ต ๐๐ฑ๐ ๐๐ถ๐๐ต ๐๐ฒ๐๐๐ผ๐ฟ๐ฑ ๐ง๐ฎ๐ฟ๐ด๐ฒ๐๐ถ๐ป๐ด
TikTok has revamped its Search Ads, allowing brands to target specific keywords for Traffic and Web Conversion objectives. With 23% of users searching within 30 seconds of opening the app, this update gives advertisers more control over where their ads appear, driving greater conversions. This shift is a game-changer for businesses looking to tap into TikTokโs growing role as a search engine.
3๏ธโฃ ๐๐ถ๐ป๐ธ๐ฒ๐ฑ๐๐ป ๐ฅ๐ฒ๐บ๐ผ๐๐ฒ๐ ๐ง๐ผ๐ฝ ๐ฉ๐ผ๐ถ๐ฐ๐ฒ ๐๐ฎ๐ฑ๐ด๐ฒ๐ ๐ณ๐ผ๐ฟ ๐๐ผ๐น๐น๐ฎ๐ฏ๐ผ๐ฟ๐ฎ๐๐ถ๐๐ฒ ๐๐ฟ๐๐ถ๐ฐ๐น๐ฒ๐
The "Top Voice" badges for contributors to Collaborative Articles will be retired from 8 October. While these badges have been a key motivator for users to share their insights, this change is aimed at enhancing the quality and credibility of expertise on the platform. If youโve earned a Top Voice badge, it will expire within 60 days.
4๏ธโฃ ๐๐ป๐๐๐ฎ๐ด๐ฟ๐ฎ๐บ ๐๐ป๐ฎ๐ฏ๐น๐ฒ๐ ๐๐ผ๐บ๐บ๐ฒ๐ป๐๐ ๐ผ๐ป ๐ฆ๐๐ผ๐ฟ๐ถ๐ฒ๐
Interactions on Stories were previously limited to private replies and emojis, but now users can leave comments that are visible to anyone who views that Story, expanding opportunities for engagement.
๐ Stay tuned for more updates and tips! Follow us on Instagram and LinkedIn for the latest in digital marketing.
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