September’s Social Media Updates 🚀

As we wrap up September and gear up for the final quarter of the year, let's catch up on the latest social media updates that could impact your digital marketing strategy:

1️⃣ 𝗠𝗲𝘁𝗮 𝗥𝗼𝗹𝗹𝘀 𝗢𝘂𝘁 𝗡𝗲𝘄 𝗔𝗱 𝗢𝗽𝘁𝗶𝗼𝗻𝘀 𝗥𝗲𝗮𝗱𝘆 𝗙𝗼𝗿 𝗣𝗲𝗮𝗸 𝗧𝗿𝗮𝗱𝗶𝗻𝗴 𝗣𝗲𝗿𝗶𝗼𝗱
With the Christmas season fast approaching, Meta has introduced new ad features including more prominent discount code notifications, improved reminder ads, and in-store shopping promotions. These are a timely and valuable addition for businesses keen to capitalise on the flurry of sales the peak trading period can deliver.

2️⃣ 𝗧𝗶𝗸𝗧𝗼𝗸 𝗨𝗽𝗱𝗮𝘁𝗲𝘀 𝗦𝗲𝗮𝗿𝗰𝗵 𝗔𝗱𝘀 𝘄𝗶𝘁𝗵 𝗞𝗲𝘆𝘄𝗼𝗿𝗱 𝗧𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴
TikTok has revamped its Search Ads, allowing brands to target specific keywords for Traffic and Web Conversion objectives. With 23% of users searching within 30 seconds of opening the app, this update gives advertisers more control over where their ads appear, driving greater conversions. This shift is a game-changer for businesses looking to tap into TikTok’s growing role as a search engine.

3️⃣ 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗥𝗲𝗺𝗼𝘃𝗲𝘀 𝗧𝗼𝗽 𝗩𝗼𝗶𝗰𝗲 𝗕𝗮𝗱𝗴𝗲𝘀 𝗳𝗼𝗿 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝘃𝗲 𝗔𝗿𝘁𝗶𝗰𝗹𝗲𝘀
The "Top Voice" badges for contributors to Collaborative Articles will be retired from 8 October. While these badges have been a key motivator for users to share their insights, this change is aimed at enhancing the quality and credibility of expertise on the platform. If you’ve earned a Top Voice badge, it will expire within 60 days.

4️⃣ 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺 𝗘𝗻𝗮𝗯𝗹𝗲𝘀 𝗖𝗼𝗺𝗺𝗲𝗻𝘁𝘀 𝗼𝗻 𝗦𝘁𝗼𝗿𝗶𝗲𝘀
Interactions on Stories were previously limited to private replies and emojis, but now users can leave comments that are visible to anyone who views that Story, expanding opportunities for engagement.

👉 Stay tuned for more updates and tips! Follow us on Instagram and LinkedIn for the latest in digital marketing.

If you’re looking for further social media support, get in touch today.