𝗡𝗼𝘃𝗲𝗺𝗯𝗲𝗿'𝘀 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗨𝗽𝗱𝗮𝘁𝗲𝘀 𝗧𝗵𝗮𝘁 𝗬𝗼𝘂 𝗡𝗲𝗲𝗱 𝗧𝗼 𝗞𝗻𝗼𝘄 𝗔𝗯𝗼𝘂𝘁

From feature removals to platform updates, here are the latest developments on LinkedIn, Instagram and Threads that could impact your current strategy and plans for 2025 - paid ads on Threads anybody? 👀💡

1️⃣ 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺 𝗥𝗲𝗺𝗼𝘃𝗲𝘀 𝗛𝗮𝘀𝗵𝘁𝗮𝗴 𝗙𝗼𝗹𝗹𝗼𝘄𝗶𝗻𝗴 #️⃣
From mid-December, you’ll no longer be able to follow your brand's key hashtags on Instagram. While you'll still be able to use hashtags in your posts and search using a hashtag to discover related posts, the inability to follow hashtags suggests a shift in content discovery, encouraging brands to focus on other ways to boost visibility and connect with their audiences. 💡 This means now is a good time to strengthen your content SEO by using strategic keywords and focused captions to ensure your posts remain discoverable.

2️⃣ 𝗧𝗵𝗿𝗲𝗮𝗱𝘀 𝗠𝗮𝗸𝗲𝘀 𝗥𝗮𝗳𝘁 𝗢𝗳 𝗨𝗽𝗱𝗮𝘁𝗲𝘀 𝗜𝗻𝗰𝗹𝘂𝗱𝗶𝗻𝗴 𝗣𝗼𝘀𝘀𝗶𝗯𝗹𝗲 𝗔𝗱𝗱𝗶𝘁𝗶𝗼𝗻 𝗢𝗳 𝗔𝗱𝘀 𝗜𝗻 𝗧𝗵𝗲 𝗡𝗲𝘄 𝗬𝗲𝗮𝗿 🧵
Meta's newest platform is testing changes to how it displays trending topics within the app, by expanding its AI-generated trends listings to better highlight what’s generating discussion. It’s also updating its search function to provide more filters to help users find relevant posts. But the most interesting - as yet unconfirmed change - is the much-rumoured addition of paid ads to the platform early in 2025. This will certainly be one to watch closely, adding a new PPC platform for brands to explore!

3️⃣ 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗣𝗵𝗮𝘀𝗲𝘀 𝗢𝘂𝘁 𝗟𝗶𝘃𝗲 𝗔𝘂𝗱𝗶𝗼 𝗘𝘃𝗲𝗻𝘁𝘀 🎙️
LinkedIn is discontinuing its dedicated live audio feature and integrating this into its broader live video-streaming tools, in a move that reflects the platform's strategy to streamline its live engagement tools and its increased focus on promoting video-based content.