Which metrics should you focus on when reviewing social media performance? 📊

Sadly, there's no single metric that can measure the success of your social media strategy, but tracking the right combination of metrics is the secret sauce to understanding how well your strategy is performing, your ROI and how you can improve it.

Here are some of the must-track metrics we reply on:

1️⃣ 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗥𝗮𝘁𝗲
Your content’s engagement rate is like the applause after a performance, measuring likes, comments, shares and saves. High engagement? That means your audience loves what you're posting!

2️⃣ 𝗥𝗲𝗮𝗰𝗵 & 𝗜𝗺𝗽𝗿𝗲𝘀𝘀𝗶𝗼𝗻𝘀
𝗥𝗲𝗮𝗰𝗵: The number of unique eyeballs on your content.
𝗜𝗺𝗽𝗿𝗲𝘀𝘀𝗶𝗼𝗻𝘀: The total number of times your content is viewed.
Together these metrics provide an insight into how visible your posts are.

3️⃣ 𝗖𝗹𝗶𝗰𝗸-𝗧𝗵𝗿𝗼𝘂𝗴𝗵 𝗥𝗮𝘁𝗲 (𝗖𝗧𝗥)
This reveals the percentage of those who saw your content and had their interest piqued enough to click through to find out more or to purchase, making it a great indicator of how enticing your posts or ads are.

4️⃣ 𝗧𝗵𝗿𝘂𝗽𝗹𝗮𝘆𝘀
Highlighting the number of times your video was played through to completion, or for at least 15 seconds, this is a key engagement metric for video content.

5️⃣ 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗥𝗮𝘁𝗲
Helping you to track specific campaign goals, this measures how many users take one of your desired actions, like making a purchase or signing up for your newsletter - turning interest into action.

6️⃣ 𝗖𝗼𝘀𝘁 𝗣𝗲𝗿 𝗖𝗹𝗶𝗰𝗸 (𝗖𝗣𝗖)
This metric enables you to attribute a value for each ad click and assess how changes made to ads impact your ROI.

7️⃣ 𝗦𝗮𝘃𝗲𝘀
A left-field one to end on, but we love it as an indicator of how much people value your content, saving it to reference later.

👉 Need help decoding your social media analytics and building strategies that deliver real results? Contact us today to learn how we can support your business.