October’s Social Media Updates 🚀

We’re back with the key social media news and updates from October that you’ll want to make sure you have on your radar.

1️⃣ 𝗠𝗲𝘁𝗮’𝘀 𝗕𝗶𝗴 𝗔𝗜 𝗣𝘂𝘀𝗵
This month, Meta unveiled new AI tools that could transform content creation. The ‘Movie Gen’ tool, currently in testing, allows users to generate high-quality videos from text prompts. Alongside this, Meta is expanding its AI capabilities with tools for image animation and an AI-powered search engine to enhance chatbot responses. For brands, this could mean quicker, more efficient content production and customer engagement—an interesting development to keep an eye on!

2️⃣ 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺 𝗟𝗼𝘄𝗲𝗿𝘀 𝗩𝗶𝗱𝗲𝗼 𝗤𝘂𝗮𝗹𝗶𝘁𝘆 𝗳𝗼𝗿 𝗟𝗲𝘀𝘀 𝗣𝗼𝗽𝘂𝗹𝗮𝗿 𝗖𝗹𝗶𝗽𝘀
Instagram’s recent move to reduce video quality for clips with lower engagement signals a new focus on prioritising top-performing content. The platform is also experimenting with new notes on Reels in-stream which explain why certain clips are performing well. Our thoughts? It’s a clear reminder to craft engaging, relevant videos to avoid seeing quality downgrades—especially for brands looking to stand out in a crowded feed.

3️⃣ 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗘𝘅𝗽𝗲𝗿𝗶𝗺𝗲𝗻𝘁𝘀 𝘄𝗶𝘁𝗵 𝗮𝗻 𝗨𝗽𝗱𝗮𝘁𝗲𝗱 𝗡𝗮𝘃𝗶𝗴𝗮𝘁𝗶𝗼𝗻 𝗕𝗮𝗿
LinkedIn is testing a refreshed top navigation bar that places all in-app options at the top of the screen, instead of splitting them across both top and bottom bars. This streamlined layout will allow users to scroll through their feed without the bottom bar blocking their view, in theory creating a cleaner experience.

It's time to consider how these changes might shape your 2025 Digital Marketing strategies!

👉Want to discuss how these updates impact your business? Let’s chat.