𝗠𝗮𝗿𝗰𝗵’𝘀 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗨𝗽𝗱𝗮𝘁𝗲𝘀

Spring’s officially sprung and so have some fresh updates across social! Here’s what we’ve been watching this month that could shape your content strategy as we move into Q2 👇

1️⃣ 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗥𝗲𝗹𝗲𝗮𝘀𝗲𝘀 𝗡𝗲𝘄 𝗩𝗶𝗱𝗲𝗼 𝗙𝗼𝗿𝗺𝗮𝘁 🎥
LinkedIn is quietly rolling out updates to how video content is displayed, moving towards a full-screen Reels-style layout to help with discoverability and engagement. If you haven’t embraced short-form video on LinkedIn yet, this is your sign to start!  👀

2️⃣ 𝗜𝗚 𝗧𝗲𝘀𝘁𝘀 𝗔𝗜-𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗲𝗱 𝗖𝗼𝗺𝗺𝗲𝗻𝘁𝘀 & 𝗕𝗼𝘁 𝗣𝗿𝗼𝗳𝗶𝗹𝗲𝘀 🤖
Instagram is currently testing AI-generated comments (yes, comments written by AI!), and there's talk of Meta introducing bot profiles to stimulate engagement and conversation. While this could boost activity on quieter posts, the jury’s out on how it might affect authenticity and real connection. What’s your thoughts on this one?

3️⃣ 𝗔𝗜-𝗣𝗼𝘄𝗲𝗿𝗲𝗱 𝗔𝗱 𝗧𝗼𝗼𝗹𝘀 𝗚𝗲𝘁 𝗔𝗻 𝗨𝗽𝗴𝗿𝗮𝗱𝗲 💡
Meta is rolling out a new wave of AI-driven ad tools on Facebook and Instagram—think more automated audience targeting, predictive performance insights, and easier campaign setup. Great news for brands looking to simplify paid ad management and improve results without the heavy lifting.

✨ As always, we’re keeping a close eye on what’s changing so we can help you stay ahead of the curve. Want to talk about how these updates could impact your strategy? Contact us here.