Augustโs Social Media Updates๐
As August draws to a close and we all start to regroup ahead of what will be a busy September, catch up on the latest social media updates that could impact your digital marketing strategy:
1๏ธโฃ ๐๐ป๐๐๐ฎ๐ด๐ฟ๐ฎ๐บ ๐ฆ๐ต๐ถ๐ณ๐๐ ๐๐ผ๐ฐ๐๐ ๐๐ผ ๐ฉ๐ถ๐ฒ๐๐ & ๐๐
๐ฝ๐ฎ๐ป๐ฑ๐ ๐๐ฎ๐ฟ๐ผ๐๐๐ฒ๐น ๐๐ฎ๐ฝ๐ฎ๐ฐ๐ถ๐๐
Instagram is doubling down on views as the primary metric, encouraging users to focus on reach rather than just followers and likes. IG analytics have now been updated to make โviewsโ the primary focus across all formats.
Additionally, carousels can now include up to 20 images, offering more creative flexibility to showcase products, tell a fuller story, or provide deeper insights - all in a single post.
2๏ธโฃ ๐๐ถ๐ป๐ธ๐ฒ๐ฑ๐๐ป ๐๐
๐ฝ๐ฎ๐ป๐ฑ๐ ๐ฆ๐ฝ๐ผ๐ป๐๐ผ๐ฟ๐ฒ๐ฑ ๐ก๐ฒ๐๐๐น๐ฒ๐๐๐ฒ๐ฟ๐ & ๐๐ป๐๐ฟ๐ผ๐ฑ๐๐ฐ๐ฒ๐ ๐๐ผ๐บ๐ฝ๐ฎ๐ป๐ ๐ฃ๐ฎ๐ด๐ฒ ๐ฉ๐ฒ๐ฟ๐ถ๐ณ๐ถ๐ฐ๐ฎ๐๐ถ๐ผ๐ป
LinkedIn now allows brands to sponsor user-generated newsletters, offering new ways to connect with engaged audiences and drive brand awareness. Additionally, the platform has introduced verification for company pages, enhancing trust and credibility and helping to ensure that interactions are with official businesses.
3๏ธโฃ ๐ ๐ฒ๐๐ฎโ๐ ๐๐ป๐ต๐ฎ๐ป๐ฐ๐ฒ๐ฑ ๐๐ฑ ๐๐๐๐ฟ๐ถ๐ฏ๐๐๐ถ๐ผ๐ป ๐ฎ๐ป๐ฑ ๐ง๐ฎ๐ฟ๐ด๐ฒ๐๐ถ๐ป๐ด
Meta is set to improve its ad campaign measurement and attribution by introducing new features like โConversion Value Rules,โ which allow businesses to prioritise high-value audiences without creating separate campaigns.
Additionally, a new opt-in attribution setting will focus on driving incremental conversions, helping businesses to better understand how Meta ads influence their results.
๐ Stay tuned for more updates and tips! Follow us on Instagram and LinkedIn for the latest in digital marketing.
If youโre looking for further social media support, get in touch today.