August’s Social Media Updates🚀

As August draws to a close and we all start to regroup ahead of what will be a busy September, catch up on the latest social media updates that could impact your digital marketing strategy:

1️⃣ 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺 𝗦𝗵𝗶𝗳𝘁𝘀 𝗙𝗼𝗰𝘂𝘀 𝘁𝗼 𝗩𝗶𝗲𝘄𝘀 & 𝗘𝘅𝗽𝗮𝗻𝗱𝘀 𝗖𝗮𝗿𝗼𝘂𝘀𝗲𝗹 𝗖𝗮𝗽𝗮𝗰𝗶𝘁𝘆
Instagram is doubling down on views as the primary metric, encouraging users to focus on reach rather than just followers and likes. IG analytics have now been updated to make ‘views’ the primary focus across all formats.

Additionally, carousels can now include up to 20 images, offering more creative flexibility to showcase products, tell a fuller story, or provide deeper insights - all in a single post.

2️⃣ 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗘𝘅𝗽𝗮𝗻𝗱𝘀 𝗦𝗽𝗼𝗻𝘀𝗼𝗿𝗲𝗱 𝗡𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿𝘀 & 𝗜𝗻𝘁𝗿𝗼𝗱𝘂𝗰𝗲𝘀 𝗖𝗼𝗺𝗽𝗮𝗻𝘆 𝗣𝗮𝗴𝗲 𝗩𝗲𝗿𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻
LinkedIn now allows brands to sponsor user-generated newsletters, offering new ways to connect with engaged audiences and drive brand awareness. Additionally, the platform has introduced verification for company pages, enhancing trust and credibility and helping to ensure that interactions are with official businesses.

3️⃣ 𝗠𝗲𝘁𝗮’𝘀 𝗘𝗻𝗵𝗮𝗻𝗰𝗲𝗱 𝗔𝗱 𝗔𝘁𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗧𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴
Meta is set to improve its ad campaign measurement and attribution by introducing new features like “Conversion Value Rules,” which allow businesses to prioritise high-value audiences without creating separate campaigns.

Additionally, a new opt-in attribution setting will focus on driving incremental conversions, helping businesses to better understand how Meta ads influence their results.

👉 Stay tuned for more updates and tips! Follow us on Instagram and LinkedIn for the latest in digital marketing.

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