๐๐ฎ๐๐ต๐๐ฎ๐ด๐ ๐๐. ๐ฆ๐๐ข: ๐ข๐ฝ๐๐ถ๐บ๐ถ๐๐ถ๐ป๐ด ๐ฌ๐ผ๐๐ฟ ๐ฆ๐ผ๐ฐ๐ถ๐ฎ๐น ๐ ๐ฒ๐ฑ๐ถ๐ฎ ๐๐ผ๐ป๐๐ฒ๐ป๐
Social media is evolving, and so should your content strategy. With platforms like Instagram shifting focus away from hashtags and prioritising search-friendly content, itโs time to embrace SEO tactics in your posts. But how do you adapt to this shift and ensure your content still gets discovered?
๐ ๐๐ผ๐ฐ๐๐ ๐ผ๐ป ๐๐ฒ๐๐๐ผ๐ฟ๐ฑ๐
Research and include relevant keywords your audience might use when searching for your products, services, or industry. These can be naturally woven into your captions, headlines, or descriptions.
๐ ๐ช๐ฟ๐ถ๐๐ฒ ๐ฆ๐ฒ๐ฎ๐ฟ๐ฐ๐ต-๐๐ฟ๐ถ๐ฒ๐ป๐ฑ๐น๐ ๐๐ผ๐ฝ๐
Instead of relying solely on hashtags, craft captions that clearly describe your content. Think about what your audience might type into the search bar to find it and use those phrases strategically.
๐๏ธ ๐ข๐ฝ๐๐ถ๐บ๐ถ๐๐ฒ ๐ฌ๐ผ๐๐ฟ ๐ฃ๐ฟ๐ผ๐ณ๐ถ๐น๐ฒ
Make sure your bio includes keywords that align with your niche, making your profile searchable. A strong, SEO-focused bio ensures your brand is discoverable across social platforms.
๐ฅ ๐๐น๐ ๐ง๐ฒ๐
๐ & ๐ฉ๐ถ๐ฑ๐ฒ๐ผ ๐๐ฒ๐๐ฐ๐ฟ๐ถ๐ฝ๐๐ถ๐ผ๐ป๐
For platforms like Instagram, always add descriptive alt text to images. On TikTok and YouTube, optimise video titles and descriptions with keywords to increase discoverability.
๐ฌ ๐ฆ๐๐ฟ๐ฎ๐๐ฒ๐ด๐ถ๐ฐ ๐๐ฎ๐๐ต๐๐ฎ๐ด๐ ๐๐ฟ๐ฒ๐ปโ๐ ๐๐ฒ๐ฎ๐ฑ
While the focus has shifted, hashtags still hold value when used strategically. Stick to fewer, highly relevant hashtags that directly reflect your content. Think of them as complementary to your SEO, not a replacement.
As social platforms increasingly act like search engines, integrating SEO into your social media strategy is more important than ever. Ensure every post has the right balance of keywords, strong copy, and audience-focused messaging to maximise reach.
How We Can Help
At Spybey Digital, we specialise in helping businesses refine their social media strategies with a focus on SEO and content optimisation. From crafting search-friendly captions and profiles to creating impactful social media campaigns, we ensure your brand stays ahead in a competitive digital landscape.
Contact us today to see how we can support your business.