Our digital marketing musings_
🎙️ Behind the mic: Creating a platform for conversations about diversity in the property industry
A couple of weeks ago, we joined our client, Worshipful Company of Chartered Surveyors, to record the latest episode of their Surveying the Future podcast. And it’s now live!
Turning climate action into a digital story
Over the last few months, we've been working with the Livery Climate Action Group team on the design and development of their 2026 Report.
Supporting commercial real estate’s next generation
A stronger, more diverse property industry starts with creating opportunities – and making sure people can see both these, and themselves within the industry.
Your website could be costing you valuable leads…and you probably wouldn’t even know it.
Your website could be costing you valuable leads…and you probably wouldn’t even know it.
Is it costing you more not to train your team?
We've been having quite a few conversations recently with businesses that want to keep their marketing in-house - whether that's budget-related or because they already have someone internally looking after it - but they still want support.
This week we’ve been celebrating Spybey Digital turning 5! 🥂☀️🍰
This week we’ve been celebrating Spybey Digital turning 5! 🥂☀️🍰 With a glass of bubbles and a slice of chocolate cake in hand, discussing our future strategy and plans.
Your 5-point Q2 marketing audit checklist
Before getting swept up in what’s next post-Easter, now is a good time to take a step back and sense check what you’ve already got in place when it comes to your digital marketing.
How we support property brands with their digital marketing
If you’re a property business looking to improve your visibility online, here’s a snapshot of some of the ways we typically support our clients.
𝗗𝗶𝘃𝗲𝗿𝘀𝗶𝘁𝘆 𝗼𝗳 𝘃𝗼𝗶𝗰𝗲 𝗶𝘀 𝗼𝘂𝗿 𝘀𝘂𝗽𝗲𝗿𝗽𝗼𝘄𝗲𝗿 - 𝗯𝘂𝘁 𝗶𝘁’𝘀 𝗮𝗹𝘀𝗼 𝗽𝗮𝗿𝘁 𝗼𝗳 𝗼𝘂𝗿 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆.
We may work within marketing, which is very much a ‘pink-collar’ industry, but in the world of real estate and property - the room often looks a little different. We’ve built Spybey Digital on the belief that different perspectives lead to better results.
Hashtags are out, SEO is in!
𝗦𝘁𝗶𝗹𝗹 𝗰𝗹𝗶𝗻𝗴𝗶𝗻𝗴 𝘁𝗼 𝗵𝗮𝘀𝗵𝘁𝗮𝗴𝘀 𝘁𝗼 𝗯𝗼𝗼𝘀𝘁 𝘆𝗼𝘂𝗿 𝗽𝗼𝘀𝘁’𝘀 𝗿𝗲𝗮𝗰𝗵? 🚫
It’s time for a smarter strategy. While hashtags can still support visibility, they’re no longer a key feature. Now SEO is the silent superpower behind strong social reach.
More Posts = More Engagement?
It’s tempting to think that more content = more visibility, and you'll see numerous social media 'experts' recommending daily posting. But don't be fooled! Social media platforms don’t just reward frequency—they reward quality and relevance.
𝗔𝗽𝗿𝗶𝗹’𝘀 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗨𝗽𝗱𝗮𝘁𝗲𝘀 𝗔𝗿𝗲 𝗛𝗲𝗿𝗲! 📢
As we wrap up a super busy April (hello Easter, Q1 reviews and financial year end reporting), this month we've seen some exciting new updates across social platforms that we want to make sure you haven't missed. 🧐
Sharing Your Sustainability Story on Social Media—Authentically
As conversations around climate change, energy use, and sustainable living grow louder, more businesses are taking meaningful steps to reduce their environmental impact. But here’s the thing: if your business is putting in the work behind the scenes, your audience wants to know about it.
Earth Day may be a key moment to spotlight these efforts, but sustainability shouldn't be a one-day marketing campaign—it’s a story worth telling all year round.
Where should your brand show up?
Ready for what's often seen as a controversial opinion...?! 🤔 We're firm believers that not every business needs to be on every social media platform!
How to make your website 𝘄𝗼𝗿𝗸 𝗵𝗮𝗿𝗱 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱!
Whether you’re refreshing your current site or building something brand new, your content plays a key role in boosting visibility and turning your visitors into clients.
🎙️ Three 𝗥𝗲𝗮𝘀𝗼𝗻𝘀 𝗬𝗼𝘂𝗿 𝗥𝗲𝗮𝗹 𝗘𝘀𝘁𝗮𝘁𝗲 𝗕𝗿𝗮𝗻𝗱 𝗡𝗘𝗘𝗗𝗦 𝗮 𝗣𝗼𝗱𝗰𝗮𝘀𝘁
In the commercial property world, reputation, relationships, and visibility are everything.
Clients want to work with people they know and trust. Partners want to collaborate with businesses that bring something unique to the table. And in a space as competitive and relationship-driven as this one, getting your voice heard—literally—can be a powerful advantage.
Here’s why we believe a podcast could be the next great move for your business—and how it can support your long-term marketing strategy.
𝗠𝗮𝗿𝗰𝗵’𝘀 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗨𝗽𝗱𝗮𝘁𝗲𝘀
Spring’s officially sprung and so have some fresh updates across social! Here’s what we’ve been watching this month that could shape your content strategy as we move into Q2.
𝗦𝗽𝗿𝗶𝗻𝗴 𝗶𝗻𝘁𝗼 𝗮 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗥𝗲𝗳𝗿𝗲𝘀𝗵!
With the sun shining on what is the first day of spring, it’s the perfect time to give your digital marketing a refresh. Here are 3 quick wins to spring clean and inject some freshness into your online strategy - it is the season after all!
𝗡𝗼𝘁 𝗮𝘁 𝗠𝗜𝗣𝗜𝗠? 𝗛𝗲𝗿𝗲’𝘀 𝗔𝗻 𝗔𝗹𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝘃𝗲 𝗪𝗮𝘆 𝘁𝗼 𝗠𝗮𝗸𝗲 𝗡𝗲𝘄 𝗖𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻𝘀 & 𝗚𝗿𝗼𝘄 𝗬𝗼𝘂𝗿 𝗡𝗲𝘁𝘄𝗼𝗿𝗸!
While half the commercial property world is sipping rosé in Cannes (not jealous at all… 👀), the rest of us are here—holding down the fort! But who says you need to be at MIPIM to grow your network?
Celebrating The Women Who Inspire Us
As a small (but mighty!) team of women in digital marketing, we couldn’t let International Women’s Day pass without celebrating some of the incredible women who have shaped, inspired, and motivated us along the way.