As we gear up to kickstart an exciting new marketing project, we’re reminded of the essential first step in every strategy we create: the digital audit. Taking a moment to step back and examine our client’s digital presence is crucial, and it highlights why these audits are so important for any business.

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We’re back with the key social media news and updates from October that you’ll want to make sure you have on your radar.

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As Q4 unfolds, we’re not only delivering on end-of-year marketing strategies but also looking ahead to 2025. Now is the ideal time to review your company’s website copy, SEO, and keyword strategy to ensure your digital presence remains competitive. 🎯

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At Spybey Digital, we’re firm believers in the power of video. In a digital landscape filled with endless content, video stands out as a uniquely effective way to build trust, showcase the human side of your brand, and engage your audience authentically.

We’re always encouraging our clients to make video a core part of their content strategy—not just because it’s popular, but because it genuinely works.

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As we wrap up September and gear up for the final quarter of the year, let's catch up on the latest social media updates that could impact your digital marketing strategy:

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First impressions count, especially online where you have just seconds to pique a potential customer’s interest before they continue scrolling. By identifying and communicating an authentic and consistent brand voice you can instantly start building deeper emotional connections with customers and potential leads.

From the copy on your website to social media ads and email campaigns, your brand tone of voice communicates not only your personality but also your values and message. Consistency across all these platforms helps your audience to easily identify and get to know your brand, which is the foundation for building trust and credibility.

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Sadly, there's no single metric that can measure the success of your social media strategy, but tracking the right combination of metrics is the secret sauce to understanding how well your strategy is performing, your ROI and how you can improve it.

Here are some of the must-track metrics we reply on:

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Your website is the digital shop window for your business. It’s the first impression potential customers get of your brand, and the way you craft your website content and implement your SEO strategy is fundamental to your online success.

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As August draws to a close and we all start to regroup ahead of what will be a busy September, catch up on the latest social media updates that could impact your digital marketing strategy:

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Stepping into Paid Digital Ad Campaigns? Which Platform is Right for Your Business?

Are you ready to step into paid digital ad campaigns but unsure where to start? The key to a successful campaign lies in understanding where your target market spends their time online and aligning your ad goals—whether it’s raising brand awareness, increasing engagement and loyalty, or generating sales—with the right platform.

Here’s a quick guide to help you identify the best platform for your business:

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Stay ahead of the curve this summer with the latest social media updates! From LinkedIn's new sponsored newsletters to Instagram's experimental Super Likes, read more and find out how Spybey Digital can help you leverage these updates in your business.

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In today's ultra-competitive landscape, a well-defined social media strategy specifically tailored to your brand and its goals is crucial for driving business growth and success. Here are just five of the key reasons why:

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Want to stay on top of the latest social media updates and features? Here are our top four picks of July’s new platform releases that you need to know about to ensure you're making the most of your brand's social media exposure:

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With 93% of online experiences beginning with a search engine, a strong SEO strategy is crucial to your business' online visibility. It’s not just about getting seen; it’s about getting noticed by the right audience at the right time.

If you're looking to boost your brand's discoverability and rise up the search-result rankings, here are four key considerations to bear in mind for any successful SEO strategy:

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Want to stay on top of the latest social media updates and features? Here are our top four picks of this month's new platform releases that you need to know about to ensure you're making the most of your brand's social media exposure:

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Spring - and a new financial year for many businesses - are both here. This means there’s no better time for a marketing refresh, enabling your business to capitalise on its growth potential.

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In short, yes! But if you want to benefit from their full potential impact, you need to think carefully about how you use them. Read on to find out what you need to be doing.

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Have you set yourself the challenge of taking your business to the next level online this year? Follow these 4 simple steps to significantly amplify your success online.

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Uncover the hidden opportunities that a full digital audit can unlock for your business.

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Can Threads use its early momentum to build a credible new replacement to Elon Musk’s Twitter? Here’s why I think it has a realistic chance of doing so.

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