The Social Media Updates you need to know about: July 2024

As we move through the summer months, several exciting updates have been rolled out across various social media platforms. Here are the latest features and how they can benefit your business:

1️⃣ 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗥𝗼𝗹𝗹𝘀 𝗢𝘂𝘁 𝗦𝗽𝗼𝗻𝘀𝗼𝗿𝗲𝗱 𝗡𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿𝘀
LinkedIn has now rolled out sponsored newsletters, enabling businesses to reach a highly engaged audience directly via their inboxes. With a 47%+ increase in engagement with newsletters in the app, this feature could be a great way for brands to generate new business leads from their content. 

2️⃣ 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺 𝗘𝘅𝗽𝗲𝗿𝗶𝗺𝗲𝗻𝘁𝘀 𝘄𝗶𝘁𝗵 𝗦𝘂𝗽𝗲𝗿 𝗟𝗶𝗸𝗲𝘀
Instagram is testing a new 'Super Likes' feature, allowing users to express a higher level of appreciation for a story - suggestions are though that this will only be available to users once a day. With engagement strategy becoming increasingly important in growing your brand and reach, this is an interesting one to watch out for and to add into your toolbox for growing valuable connections.

3️⃣ 𝗙𝗮𝗰𝗲𝗯𝗼𝗼𝗸 𝗜𝗻𝗰𝗹𝘂𝗱𝗲𝘀 𝗔𝗜 𝗦𝘂𝗺𝗺𝗮𝗿𝗶𝗲𝘀 𝗼𝗳 𝗔𝗹𝗹 𝗖𝗼𝗺𝗺𝗲𝗻𝘁𝘀
Facebook is rolling out AI-generated summaries of comments on posts. Great for businesses receiving high volumes of comments, this feature could be very useful to quickly grasp the overall sentiment and key points of user feedback enabling you to respond more strategically.

4️⃣ 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺 𝗘𝗻𝗮𝗯𝗹𝗲𝘀 𝗩𝗮𝗿𝗶𝗲𝗱 𝗜𝗺𝗮𝗴𝗲 𝗥𝗮𝘁𝗶𝗼𝘀 𝗜𝗻 𝗖𝗮𝗿𝗼𝘂𝘀𝗲𝗹𝘀
Offering greater flexibility and falling in line with TikTok, Instagram now allows users to add portrait and landscape images to carousels, making it easier to use your brand images without having to adapt ratios to suit this platform.

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