The 4 tips you need to follow to build a strong SEO strategy

With 93% of online experiences beginning with a search engine, a strong SEO strategy is crucial to your business' online visibility. It’s not just about getting seen; it’s about getting noticed by the right audience at the right time.

If you're looking to boost your brand's discoverability and rise up the search-result rankings, here are four key considerations to bear in mind for any successful SEO strategy:

1️⃣ 𝗧𝗮𝗿𝗴𝗲𝘁𝗲𝗱 𝗞𝗲𝘆𝘄𝗼𝗿𝗱 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵: Putting in the groundwork is essential. To identify the best industry specific keyword and phrases it's crucial to understand your target audience's pain points and search habits, and to undertake competitor research. Armed with this information, keyword tracking tools can help you to distill down this research into a list of priority keywords and phrases to target, based on search volumes and how difficult it is to rank for each term. This will enable you to develop an affordable SEO strategy that is going to convert.

2️⃣ 𝗧𝗮𝗶𝗹𝗼𝗿 𝘆𝗼𝘂𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 & 𝗺𝗲𝘁𝗮𝗱𝗮𝘁𝗮: With your priority keyword data in hand, take a look at your website copy and metadata to ensure all are seamlessly weaved in. Keyword stuffing is a big 'no-no' and will only negatively affect your SEO, so make sure you are addressing those key search terms in a prominent, yet natural and readable way. Trust us, it's a fine art to be mastered with practice!

3️⃣ 𝗣𝘂𝗯𝗹𝗶𝘀𝗵 𝗥𝗲𝗴𝘂𝗹𝗮𝗿 𝗧𝗵𝗼𝘂𝗴𝗵𝘁 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗖𝗼𝗻𝘁𝗲𝗻𝘁: Enhance your website's SEO even further and establish your brand as an industry authority by crafting regular high-quality and informative content including formats such as blogs, white papers, case studies, and in-depth articles. This not only attracts decision-makers onto your website, but also builds trust and credibility.

4️⃣ 𝗢𝗽𝘁𝗶𝗺𝗶𝘀𝗲𝗱 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗣𝗿𝗲𝘀𝗲𝗻𝗰𝗲: Ensure all your social media profiles and the content you publish there are fully optimised with your priority keywords and strong call-to-actions (CTAs). Regularly share industry insights, updates, and valuable content to drive traffic back to your website and improve your search rankings.

👉 Curious to learn more about how a strong SEO strategy can help your business reach its goals? Get in touch to see how we can help.