The Social Media Updates you need to know about: June 2024

Stay ahead of the game with the latest social media trends and updates! Here are the key changes in June you need to know about:

1️⃣ 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗣𝗿𝗲𝗺𝗶𝘂𝗺 𝗖𝗼𝗺𝗽𝗮𝗻𝘆 𝗣𝗮𝗴𝗲𝘀
LinkedIn has rolled out new premium company pages with advanced analytics and engagement tools to help brands maximise their platform presence. This includes custom CTA buttons, testimonial displays, and AI writing assistant tools. It’s a monthly paid-for upgrade, and we're curious to see if it generates additional ROI with new business leads or greater engagement. 

2️⃣ 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺 𝘁𝗲𝘀𝘁𝘀 𝘂𝗻𝘀𝗸𝗶𝗽𝗽𝗮𝗯𝗹𝗲 𝗮𝗱𝘀
Slightly controversial - being good news for Instagram advertisers but potentially frustrating for users - Instagram is experimenting with unskippable ads on feeds, known as ‘ad break’. These will increase ad engagement by preventing users from scrolling past but could negatively impact brand sentiment if users link any annoyance with the advertising brand rather than the platform. 

3️⃣ 𝗫 𝗛𝗶𝗱𝗶𝗻𝗴 𝗟𝗶𝗸𝗲𝘀 𝗼𝗻 𝗣𝗼𝘀𝘁𝘀
X has started hiding likes on posts to encourage genuine engagement over vanity metrics. This is an interesting change in direction for the platform and follows Instagram's option to hide like counts.  What are your thoughts on removing the visibility of vanity metrics?

4️⃣ 𝗧𝗵𝗲 𝗥𝗶𝘀𝗲 𝗼𝗳 𝗘𝗚𝗖 (𝗘𝗺𝗽𝗹𝗼𝘆𝗲𝗲-𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗲𝗱 𝗖𝗼𝗻𝘁𝗲𝗻𝘁)
Employee-related content is gaining traction as a powerful marketing tool, which can humanise your brand, boost employee engagement, and enhance brand advocacy and reach. Companies investing in their employees' personal brands are seeing great results, particularly on LinkedIn. A recent study showed a 27% increase in online engagement and a 19% rise in sales within the first year for businesses advocating their teams through engaging and informative content. Are you leveraging EGC yet?

👉 Stay updated with the latest social media trends and features - follow us on Instagram and LinkedIn for more updates and tips to elevate your digital marketing strategy!