The Instagram & LinkedIn Updates you need to know about: May 2024

Want to stay on top of the latest social media updates and features? Here are our top four picks of this month's new platform releases that you need to know about to ensure you're making the most of your brand's social media exposure:

1️⃣ 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺 𝗣𝗼𝘀𝘁 𝗦𝗵𝗮𝗿𝗲𝘀: 𝗧𝗵𝗲 𝗡𝗲𝘄 𝗞𝗲𝘆 𝗗𝗿𝗶𝘃𝗲𝗿 𝗼𝗳 𝗥𝗲𝗮𝗰𝗵
Instagram has updated its algorithm to now prioritise 'post shares' as a significant driver in determining the reach of your content. This means it's now more important than ever that creating shareable content is a key part of your strategy - think about how to provide value in your posts that encourages your audience to share with their followers or post to their stories.

2️⃣ 𝗜𝗻𝘁𝗿𝗼𝗱𝘂𝗰𝗶𝗻𝗴 ‘𝗟𝗮𝘁𝗲𝗹𝘆’ 𝗦𝘁𝗼𝗿𝘆 𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀
Instagram is also trialing a new story highlight called 'Lately,' which automatically saves your stories from the past 7 days. This allows your followers to catch up on your recent content even if they missed it the first time around, helping to boost engagement.

3️⃣ 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗔𝗱𝗱𝘀 𝗟𝗮𝗯𝗲𝗹 𝗳𝗼𝗿 𝗔𝗜-𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗲𝗱 𝗖𝗼𝗻𝘁𝗲𝗻𝘁
LinkedIn is introducing a label for AI-generated content to improve transparency in a bid to build trust and promote authenticity. The platform will now clearly distinguish AI-generated images, ensuring your audience knows when content is created by AI.

4️⃣ 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗜𝗻𝘁𝗿𝗼𝗱𝘂𝗰𝗲𝘀 𝗗𝘆𝗻𝗮𝗺𝗶𝗰 𝗨𝗧𝗠𝘀
LinkedIn now allows the automatic addition of UTM parameters when building campaigns, simplifying the process of tracking your campaign performance - crucial for ad management.

👉 Stay updated with the latest social media trends and features - follow us on Instagram and LinkedIn for more updates and tips to elevate your digital marketing strategy!