Your website could be costing you valuable leads…and you probably wouldn’t even know it.

Unless it's a broken contact form or a slow-loading page, website copy is one of those things that's easy to leave untouched. It doesn't throw up an error message when it's out of date, but it could be making it harder for people to find you online, understand exactly what you do and ultimately get in touch.

Here are three signs it might be time for a refresh:

• You haven’t reviewed & updated the copy in 2-3 years

• Your services or positioning have shifted, but your website hasn’t

• You only rank well on Google for your company name, rather than the services your ideal clients are looking for!

Great website copy needs to do so much more than fill a page. It explains what you do, answers your audience's questions, and give your business the best possible chance of being found. And with more people using AI-powered search alongside Google, quality website copy and consistent LinkedIn content are becoming even more important for improving your visibility.

We've recently been working with clients to refresh their website copy so it better reflects where their business is today…improving search visibility (particularly with AI in mind), sharpening their message and making every page work that little bit harder.

If your website has been sitting untouched for a while, we'd be happy to take a look and talk through where a few simple changes could make a real difference. Drop us a message to arrange a chat.